This really isn't the secret that people claim it is. If you actually look at rents in all of the above places, they're all just as high. SOMA is generally more

This really isn't the secret that people claim it is. If you actually look at rents in all of the above places, they're all just as high. SOMA is generally more expensive because it's the only neighborhood where you can find new high-rises. Victorian-to-Victorian, all of the transit-connected areas as in the same ballpark. And Noe is even more expensive than the rest, since it's developed its own reputation as a great place to raise kids. To be certain, nothing in a transit-connected part of SF is "half the price" of SOMA, unless you're doing a dodgy comparison like an uber-luxe condo in the Millenium Tower with a basement studio. Apples to apples, everything in SF is in the same ballpark, with the Sunset and Richmond being only marginally cheaper.