I agree that it is a habit of high margin profit chasing. It also says a lot that almost every time the imports become "domesticated" they seem to move into the

I agree that it is a habit of high margin profit chasing. It also says a lot that almost every time the imports become "domesticated" they seem to move into the same problematic high margin areas. Honda US and Nissan US are huge truck companies today. Kia US is mostly a luxury SUV company. However, I disagree that it is a sustainability problem because I think it is a "fashion trend" problem and companies aren't good at predicting trends (especially not ones on the scale of decades in current US corporate culture), and are just sticking to bad habits (that unfortunately are profit rewarded enough that they don't feel enough relentless "quarterly" pressure to challenge those bad habits).