Once they're convinced it's the fastest and easiest way to have a wordpress instance they can publish to as they please, they most certainly are. Or, as in the

Once they're convinced it's the fastest and easiest way to have a wordpress instance they can publish to as they please, they most certainly are. Or, as in the example, they get the idea that having a database they can analyze will unlock key insights that will drive market share. It doesn't matter if any of this is true. What matters is they believe it and it leaves them feeling empowered enough to invest.