If TV turned everything into entertainment, including discourse, then social media has turned every discourse into being an influencer. I frequently see people

If TV turned everything into entertainment, including discourse, then social media has turned every discourse into being an influencer. I frequently see people at a coffeeshop set up cameras like they are filming a TV show to talk about their latte or muffin for Instagram. This happens everywhere in all walks of life. Any hobby, no matter how esoteric, will be molded into the shape of good for instagram.