I don't normally comment on these kinds of topic but I thought I should chip in on this one. The things you have listed are all solutions to a problem that you

I don't normally comment on these kinds of topic but I thought I should chip in on this one. The things you have listed are all solutions to a problem that you think she has. Something in the line of "If you/we do X, you'll be happier. Trust me" Honestly, it doesn't have to be that complex. I was shocked to read about the platform and the eCommerce site. That's such a HN solution to an ultimately human problem. I believe the only thing you need to focus on right now is to understand where she's coming from. Do you know why she does the thing she does? Do you know what she feels about it? That's it. Simple. But it'll be hard for sure. Because to you (and me), it's very clearly an issue that needs to be "fixed". But how would you feel if someone keeps telling you solutions to things you don't think are a problem? Like: "Hey, do you want a custom social media site so that you don't spend so much time on HN?" - the implication is that you're a HN addict. My first response would be defensive. "I think HN is good. You haven't even spent much time on it. How would you know anything about it? " I think that unless there's this common ground of understanding and support, you'll never get anywhere.