My hunch is that this is theater. The executives wanted this program as a weapon. Google didn't like being at the mercy of processor suppliers. Now they can thr

My hunch is that this is theater. The executives wanted this program as a weapon. Google didn't like being at the mercy of processor suppliers. Now they can threaten to just make their own. It could ultimately turn out to be a bluff, if their suppliers drop their price and improve their lineup. Source: made it up.