[2016] Paradox of choice -> when you have more options, you tend to put more pressure on yourself to make the perfect choice -> “You’re convinced that even th

[2016] Paradox of choice -> when you have more options, you tend to put more pressure on yourself to make the perfect choice -> “You’re convinced that even though you did well, you should have done better.” -> your pleasure at the prospect of more options is canceled out by the anticipated loss of making a wrong choice.