I agree -- a 20X jump in traffic or data is almost a different country. If you have someone on the team who's been to that country before, everything goes much

I agree -- a 20X jump in traffic or data is almost a different country. If you have someone on the team who's been to that country before, everything goes much more smoothly. Mostly because they can give you earlier warning, suggest solutions that have worked, what not to say in front of the locals, etc. If anyone has questions about architecture or scaling I have built some pretty large (>500 million queries/month) sites and I like helping out. You can find my email in my profile.