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and they're rewriting Beeper in PHP as a WordPress plugin! Kidding of course, but on a serious note what's the strategic value of Beeper here to Automattic? F
by freedomben 3y ago
and they're rewriting Beeper in PHP as a WordPress plugin!
Kidding of course, but on a serious note what's the strategic value of Beeper here to Automattic?
From the post:
> Automattic is doubling down on chat after their acquisition last year of Texts.com, a messaging app with a similar mission. Our teams and products will merge, and I will take on the role leading the team as Head of Messaging. It will take a bit of time for us to integrate and combine forces under the Beeper brand. We’ve got big plans! I’m really excited about the future of chat
Why? Are they trying to eliminate a competitor (standard big tech co move)? Do they think texts.com doesn't have a bright future? I'm not trying to be negative (in fact I have a high opinion of Automattic due to their great open source work), just trying to figure out why this makes sense for them.
Is chat a diversification effort for Automattic, or does it tie into their overall strategy somehow?
- flexagoon 3y agoAutomattic also acquired Pocket Casts, so they don't only own things that fit into the WP ecosystem.
- photomatt 3y agoOur three missions are to democratize publishing, commerce, and messaging. This fits in the third.
- freedomben 3y agoThank you! What does Beeper bring to the table that texts.com doesn't or can't? Is this elimination of a competitor or is it a merging of two mostly complementary things? (to clarify, I don't mean "elimination of a competitor" with a value jodgment on it btw. It isn't inherently a good or a bad thing, just depends on lots of variables)