I think treating products like GPUs and content like movies as the same is misleading, people are much more willing to accept a new release of a product is diff

I think treating products like GPUs and content like movies as the same is misleading, people are much more willing to accept a new release of a product is different, content is inherently more linked and connected, because one leads into the next. You may have a bad enough experience to never buy Intel, and certainly I've had bad Intel products, but I've also had bad AMD products and bad nVidia products. They have all released stinkers and people will buy if a new product is good by itself. Past experience matters, but I don't think they are anywhere near a dead brand with Arc. If anything, the fact they didn't just drop the brand and try again, abandoning all the customers who went with it, and have consistently improved the product gives me more faith in anything they release, because it's a signal they won't just drop it on the floor when there is an issue. If anything, I feel like Intel's bigger problem is CPUs where AMD's support of AM4 has been so good for people who bought into that ecosystem, it really hurts the value proposition of their new chips when they don't promise that kind of platform, but even there, there are a lot of people who will just judge each product as it is at released.