Maybe. It seems automattic is realizing that there is value in being "the established service that does what the giants are doing but isn't the giants". Person

Maybe. It seems automattic is realizing that there is value in being "the established service that does what the giants are doing but isn't the giants". Personally and I think the HN crowd would agree with me, I see the value proposition in using Tumblr, beeper, WordPress over their competitors, simply because automattic has amassed a lot of consumer trust in not running things into the ground and making interesting things out of software that seems like it shouldn't be there.