You seem confused. It is not your fault, commenters here are focusing too much on the X/Twitter quote from the article, which by the way comes from its introdu

You seem confused. It is not your fault, commenters here are focusing too much on the X/Twitter quote from the article, which by the way comes from its introduction and not from the interview proper. The crux of the matter is not the compensation (or lack thereof) for the content produced, but the fact that, for companies like Amazon or Apple, their main mode of wealth extraction is not wealth but rent. In traditional advertising, for instance, the publisher is not entitled to a cut of your sales. Companies pay a fixed price for the front page ad in a print newspaper. In digital platforms, it is not the case anymore. The same applies to social media, but on a different manner which I will not cover here. If you are an ordinary consumer of these platforms, you help companies enable their business model, but the dollars are not coming off your pocket.