Absolutely agree. Even worse, I doubt that ANY company can actually compete with such a service. Apple and Google create the tracking-network by baking the cap

Absolutely agree. Even worse, I doubt that ANY company can actually compete with such a service. Apple and Google create the tracking-network by baking the capability to scan for trackers into the Smartphone-OS. A competitor first needs to make users install an app to "manually" build this network. There's no company capable to build a global network of equal scale.