Google can (and has) ignored web standards/pushed their own features. They are limited in what they can do today because every iPhone uses uses WebKit. e.g. Go

Google can (and has) ignored web standards/pushed their own features. They are limited in what they can do today because every iPhone uses uses WebKit. e.g. Google _could_ do whatever they want today, but they'd miss out on iPhone uses. Even assuming that Google is benevolent, it makes less sense for developers to target alternative web browsers if they don't have sufficient market share. Today most businesses support Chrome and WebKit (because they want those iPhone uses). If Chrome is dominant then it becomes self-reinforcing. The market share for other browsers is minimal, so nobody is going to develop/test for other browsers, so the experience on other browsers becomes worse, so users are forced to use Chrome, so the market share for other browsers drops further.