Your examples don't make sense to me. Everything you list is either something which was made frictionless by the invention of the web (searching for doctors and

Your examples don't make sense to me. Everything you list is either something which was made frictionless by the invention of the web (searching for doctors and dentists, choosing sustainable products) or something that cannot be made frictionless by technology, only by government (building more parks). The article seems to define frictionless as "significantly improved", so maybe that's where the confusion lies. Their example of a frictionless technology is something that takes 30 seconds using a phone versus 40 seconds using a credit card. I'd take issue with whether that really means without friction, or even whether that's a significant improvement at all, but that is their definition, so I'm going with it.