They won't do that because the path they're taking now has the "air" of a process run amok, that wasn't "intended" to be used for this purpose. If they outright

They won't do that because the path they're taking now has the "air" of a process run amok, that wasn't "intended" to be used for this purpose. If they outright said "we're going to censor content that is critical of Facebook" there would be such a massive outcry that it could potentially mark the end of Facebook.