Because after 18 years, Spotify’s net income looks like this: https://www.macrotrends.net/stocks/charts/SPOT/spotify-technology/net-income https://www.macrotre

Because after 18 years, Spotify’s net income looks like this: https://www.macrotrends.net/stocks/charts/SPOT/spotify-technology/net-income https://www.macrotrends.net/stocks/charts/SPOT/spotify-techn... And their market cap looks like this: https://www.macrotrends.net/stocks/charts/SPOT/spotify-technology/market-cap https://www.macrotrends.net/stocks/charts/SPOT/spotify-techn... And your competitors are Apple/Amazon/Alphabet. And your vendors with whom you have zero negotiating power are Universal/Warner/Sony, and their whole interest in supporting a music streaming business like Spotify is to maintain leverage against Apple/Amazon/Alphabet, so music sellers only need to keep the streaming business limping along. There is no play here without reform to copyright laws that limit copyright to 10 years.