Comcast won't be destroying Netflix or Hulu anytime soon. Most consumers of online video services (I work at a company that streams video): * Can easily mista

Comcast won't be destroying Netflix or Hulu anytime soon. Most consumers of online video services (I work at a company that streams video): * Can easily mistake 480p for 720p and above * Don't know or care how much bandwidth they are using * Value content availability So if Comcast wants to compete, licensing the best content, which can become really, really expensive, is going to be key. Even so, though, production companies may find it most profitable to license to multiple outlets to maximize profits. So even though Comcast owns NBC, it's probably best for NBC's shows to be on Netflix, Hulu, etc. I think that a successful Comcast app might be a very good thing because ratings measurements will shift from Nielsen ratings (which can undercount certain kinds of shows) to better data (how many and what kind of people really watched the show). Better data means better analysis and targeting, so, for example ads can fund the shows much more effectively - and thus make shows that were previously niche more viable, or shows that were quirky and constantly teetering on cancellation more secure.