20 years ago I introduced a Japanese person to Vegemite and, I think because I described it to him as like miso, he really liked it. I wonder if the shock valu

20 years ago I introduced a Japanese person to Vegemite and, I think because I described it to him as like miso, he really liked it. I wonder if the shock value is derived from an expectation of chocolatey sweetness. If you’re expecting Nutella, Vegemite is guaranteed to disappoint.