Simple. Better to keep gold rather than US Dollars. Day by day the USD loses value. That's why gold has 'risen'. You just need more of today's weaker dollars t

Simple. Better to keep gold rather than US Dollars. Day by day the USD loses value. That's why gold has 'risen'. You just need more of today's weaker dollars to buy an ounce of gold than you did a month ago. Same thing for your groceries at the supermarket. You need more of today's weaker dollars to buy a jar of coffee than you did a month ago.