My understanding is that a meme spreads through memetics similar to how a gene spreads through genetics. Ideas will spread that are fit for reproduction, i.e. c

My understanding is that a meme spreads through memetics similar to how a gene spreads through genetics. Ideas will spread that are fit for reproduction, i.e. communication. Oftentimes memes are powerful at reproducing, but in science we don't want ideas that are likely to spread. We want ideas that are truthful