Ahh yes. Another subscription based “disruption” to a market that’s already too expensive for the middle and lower classes. We all know how this works and have

Ahh yes. Another subscription based “disruption” to a market that’s already too expensive for the middle and lower classes. We all know how this works and have seen it countless times Step 1) identify a market that needs “disruption”. Step 2) introduce a subscription based model where the price is “too good to be true” (I.e. sold at a loss backed by VC money). Step 3) Capture said market by underpricing most/all of your competitors. Step 3.5) introduce ads. (Optional but highly encouraged) Step 4) raise the subscription fees. Step 5) lower the quality of the service to save money. “You will own nothing and be happy”