I feel like this is the sort of thing Alphabet was supposed to do, but instead Google’s ad machine steamrolled any actually new ideas and even now, after having

I feel like this is the sort of thing Alphabet was supposed to do, but instead Google’s ad machine steamrolled any actually new ideas and even now, after having OpenAI start to take a bite of their lunch, Google’s ad business is calling all the shots on what is/isn’t allowed to be built. If Google had the guts to put a bunch of teams in a new company under alphabet with the explicit goal to disrupt Google Search via any means necessary they’d be in a much better positions today. Real respect to Namecheap, this takes guts to commit too.