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And it’s not even original, they wanted customers to draw assocations between them and the famed Momofuku Ando.
by ukz 2y ago
And it’s not even original, they wanted customers to draw assocations between them and the famed Momofuku Ando.
- alephnerd 2y agoAnd they aren't even Asian owned. It's the family that own's Zabar's in Upper West Side that runs Momofuku. It's wannabe Asian food for Ang Mohs Laoganma and 菜花香 豉香朝天椒 are cheaper and tastier https://www.fastcompany.com/90945101/momofuku-ceo-marguerite-zabar-mariscal-100-million-food-company https://www.fastcompany.com/90945101/momofuku-ceo-marguerite...
- kristjansson 2y agoI won’t contest laoganma, but I’m pretty sure Chang still maintains ownership, and Mariscal is just the CEO?
- alephnerd 2y ago> Chang still maintains ownership Based on their past couple rounds with Siddhi and ACG I'd doubt he has majority ownership given the margins and financing terms for FMCG.
- user- 2y agoCan you please expand especially with the acronyms? I'm eating some momofuku right now but I don't know their corporate lore
- melq 2y agoHis first restaurant was called 'Momofuku Noodle Bar', named as an homage to Ando for inventing instant noodles/ramen. I don't think there were many Americans in 2004 (or today) who have even heard of Ando, I don't think he was trying to trade on his name.