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These jars are clearly labeled “Momofuku”. I’m not even aware they’re called chili crunch. Momofuku clearly seems to be the actual trademark.

• ukz 3y ago
  And it’s not even original, they wanted customers to draw assocations between them and the famed Momofuku Ando.
  • alephnerd 3y ago
    And they aren't even Asian owned. It's the family that own's Zabar's in Upper West Side that runs Momofuku. It's wannabe Asian food for Ang Mohs Laoganma and 菜花香 豉香朝天椒 are cheaper and tastier https://www.fastcompany.com/90945101/momofuku-ceo-marguerite-zabar-mariscal-100-million-food-company https://www.fastcompany.com/90945101/momofuku-ceo-marguerite...
    • kristjansson 3y ago
      I won’t contest laoganma, but I’m pretty sure Chang still maintains ownership, and Mariscal is just the CEO?
      • alephnerd 3y ago
        > Chang still maintains ownership Based on their past couple rounds with Siddhi and ACG I'd doubt he has majority ownership given the margins and financing terms for FMCG.
        • user- 3y ago
          Can you please expand especially with the acronyms? I'm eating some momofuku right now but I don't know their corporate lore
  • melq 3y ago
    His first restaurant was called 'Momofuku Noodle Bar', named as an homage to Ando for inventing instant noodles/ramen. I don't think there were many Americans in 2004 (or today) who have even heard of Ando, I don't think he was trying to trade on his name.