To have customers for their consulting business, they first need to convince people WiX is the way to go, and if there are no docs and developers struggle with

To have customers for their consulting business, they first need to convince people WiX is the way to go, and if there are no docs and developers struggle with building the most basic installer, they would probably try looking elsewhere before burning $5000. Speaking of $5000, that’s $500 more than a 3-year InstallShield subscription.