If I remember correctly, Ike said that tasks can be important or urgent, but never both. So it makes me laugh that the 2x2 matrix lives on. It has always seeme

If I remember correctly, Ike said that tasks can be important or urgent, but never both. So it makes me laugh that the 2x2 matrix lives on. It has always seemed to me that Ike was getting at a 1x2 matrix (or perhaps a 1x3: important or urgent or neither) and that the real question to ask is whether the task under consideration is important or not. Then, of course, we need to discipline ourselves to perform important tasks that have no clear deadlines.