> the flood of async communication Their main communication tool is Basecamp, which is also the software they sell specifically to manage projects and the “flo

> the flood of async communication Their main communication tool is Basecamp, which is also the software they sell specifically to manage projects and the “flood of async communication”. I don’t know what their internal messages look like, but I imagine it sits somewhere in between e-mail and IM, same level of formality as a github issue. I also believe “fewer and efficient meetings” is a mirage, and meetings, even in-person ones, do very little to build trust or satisfy that need for social interaction. That happens in other ways. Here’s an interview where they talk specifically about the importance of social meetups: https://37signals.com/podcast/company-meet-up-amsterdam-edition/ https://37signals.com/podcast/company-meet-up-amsterdam-edit...