It's nearly impossible to compete with AWS on hosting. People host their stuff on AWS, it's so much easier to take the fully integrated solutions of AWS than a

It's nearly impossible to compete with AWS on hosting. People host their stuff on AWS, it's so much easier to take the fully integrated solutions of AWS than a third party vendor that they have realistically no chance of competing. That plus the fact that a competitor wanting to sell to AWS customers would have to host their own offering on AWS for bandwidth cost and latency reasons, and being forced to pay a competitor to play is always a sign that unfair competition is going on. The rule of thumb is that you should be either be a platform or participate in the competition on that platform but never do both (applies to App Store, Amazon Marketplace, etc etc)