5 ms·
A social app has a potential to go viral, e.g. spread by word of mouth or via means built into the application. Spreading to all social contacts for example. Yo
by robot 14y ago
A social app has a potential to go viral, e.g. spread by word of mouth or via means built into the application. Spreading to all social contacts for example. You can't do that with a startup involving hardware or anything non-social.
- AznHisoka 14y agoApps that have gone viral usually have gone viral because of tremendous effort put into marketing before the app was released. You can't expect to just release something in the App Store, have it spam your friend's FB wall, and contacts and expect a million users by next month. It doesn't work that way, though the guys at Techcrunch, and Mashable may give that appearance.
- robot 14y agoI agree with how hard it is to get traction in any application. Let's assume it is an application whose value is increased with the number of people interacting. Then if you are past the initial chicken-egg problem, you can grow exponentially. You cannot do that in any other business. Usually your marketing and sales efforts would remain linearly parallel with your growth.
- saraid216 14y agoThe key perception is that VCs and entrepreneurs believe apps are easier to go big relative to hardware. It's not about whether it's easy to go big with apps at all. I think we can agree that it's easier to build and distribute an app than it is to build an distribute a novel piece of studded silicon.