Research such as..... * Looking at the context of what the user is doing and dynamically showing options * Using those dynamic interactions to surface lesser-

Research such as..... * Looking at the context of what the user is doing and dynamically showing options * Using those dynamic interactions to surface lesser-known but relevant features that were previously hidden deep in menus along with hundreds of other features * Adding a search bar for the user to explain what they're doing or find something they know the name of ....oh, wait, you just invented the Ribbon.