4 ms·

Thank you for the step-by-step guide from an engineer's perspective. I guess the Joe Sugarman book you mention is one of these two: http://www.amazon.com/The-

by tagawa 14y ago

Thank you for the step-by-step guide from an engineer's perspective. I guess the Joe Sugarman book you mention is one of these two: http://www.amazon.com/The-Adweek-Copywriting-Handbook-Advertising/dp/0470051248/ http://www.amazon.com/The-Adweek-Copywriting-Handbook-Advert... http://www.amazon.com/Advertising-Secrets-Written-Word-Entrepreneurs/dp/1891686003/ http://www.amazon.com/Advertising-Secrets-Written-Word-Entre...

nhebb 14y ago
Advertising Secrets of the Written Word is a good read. I read a bunch of copywriting books a few years ago, and this is the one that sticks out in my memory, above the others.