I'm quite sure that the reason conversion websites are popular is Google. I don't know if they're just very good at SEO or search engines have a specific policy

I'm quite sure that the reason conversion websites are popular is Google. I don't know if they're just very good at SEO or search engines have a specific policy to favor web-based solution. If you search for "mov to mp4", Handbrake is NOWHERE to see. The 10th result for me is a Cloudflare article explaining what's the difference between mov and mp4. The ~20th result is a book called Business Funding For Dummies (no shit). Handbrake is after these. The legend says I'm still scrolling trying to find where it is. How is an average user supposed to know Handbrake or this FFmpeg WASM site?