I’ve been running a conference for the past year and got to dive head first into this world. The social platforms seem to deprioritize linked content that woul

I’ve been running a conference for the past year and got to dive head first into this world. The social platforms seem to deprioritize linked content that would bring traffic to the site. Comments on other posts or fully original posts on those platforms do much better. Email and the website is where the vast majority of the traffic comes from and that’s because I have reliable readership with Substack. We get a 40% open rate over the last year. Social traffic is a mixed bag. Twitter is a great place to meet other programmers and find out what they are doing, but most of what I post directly gets very little traffic even after paying for the checks. LinkedIn is doing great though. Followers just surpassed the mailing list for the first time. Instagram does well. Facebook was really sad. Threads was awful. Blue sky is too new to judge. Mastodon has a smaller audience but good engagement.