> If the customers who can’t tell the difference leave and twice as many new ones join, you’re winning. Quite a few years ago (around 2010), gog.com ran an Apr

> If the customers who can’t tell the difference leave and twice as many new ones join, you’re winning. Quite a few years ago (around 2010), gog.com ran an April Fool's joke claiming they were shutting down. They went all-out for it, including blocking anyone from downloading their paid-for games for the day. Unsurprisingly, people were upset, and I saw more than one person vow never to buy from them again. I always wondered how many customers they lost from that stunt vs. how many they gained.