Clicks are currency. If you follow a link you are implicitly endorsing whatever is at the link, which I'm not going to do unless I'm already really sure of what

Clicks are currency. If you follow a link you are implicitly endorsing whatever is at the link, which I'm not going to do unless I'm already really sure of what it says. (Maybe you say "but I hated the article!" They don't care, they already got your hit and eyeballs that they will sell to advertisers.)