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> We see practically no correlation between these worlds. Helen will say "We're trending on platform X" and I look and see nothing in the web stats. Maybe 2 out
by nickfromseattle 3y ago
> We see practically no correlation between these worlds. Helen will say "We're trending on platform X" and I look and see nothing in the web stats. Maybe 2 out of 2000 hits cross over from Facebook or Twitter. Conversely, we can get on the front page of a big website, but have no activity on social media.
Social platforms that send referral traffic often strip the referrer information, so your visitors will show up as 'direct'. [0]
[0] https://sparktoro.com/blog/new-research-dark-social-falsely-attributes-significant-percentages-of-web-traffic-as-direct/ https://sparktoro.com/blog/new-research-dark-social-falsely-...
- crtasm 3y agoWhy would they do that? My assumption would be they'd want to give you this constant reminder that you have an audience on their platform, so should obviously run a profile there and why not pay for some ads while you're at it etc.
- nonrandomstring 3y agoThanks, good article. I like the experiment of multiplexing unique content to each service to correlate the "direct" returns. Way too much work for my level of care... but a cool technique nonetheless.