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I'd disagree with that. Most people I know that use social media for marketing are just following the eyes, making as many people as possible aware that they ex

I'd disagree with that. Most people I know that use social media for marketing are just following the eyes, making as many people as possible aware that they exist and have done something. If you don't try to put your work out there nobody will know you've done it. If the economy of attention didn't lead far there would be no advertisements.

yndoendo 3y ago
Marketing on Facebook or Twitter is a horizontal landscape. Those on the platform are your only traffic. Having a website outside of these types of platforms is a vertical market because one does not have become a platform tribal member to engage. A number of restaurants and brick and mortar shops only use platforms to promote events and products. This means I have no idea of the soup of the day or when special trivia night is. It is less expensive to just engage on a platform than maintain a non-tribal website. Those in the tribe do not see the exclusion they created with their horizontal market. Irony is that a number of social media posts reference other sites. So the non-tribal website is scooped up by media platforms, creating a tilted vertical market.