Links on social media depend on heavily on the algorithm, same as what he said about google, the reach a fraction of googles so unless your post went viral and

Links on social media depend on heavily on the algorithm, same as what he said about google, the reach a fraction of googles so unless your post went viral and gets retweeted/reposted it will have the OPs observation. Or you have a lot of followers and they their primary way to know of new articles is from the X for ex. Daring fireball, I only click into the site if Gruber posts it. Ever since he stop posting, I’ve never went back to check. I wouldn’t give up on it but I would try some minimum effort to build up an audience