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If anyone made the claim that the tech was the problem, that’s just naive. I read all the reports as “the totality of the project, from tech to manufacturing to
by brookst 3y ago
If anyone made the claim that the tech was the problem, that’s just naive. I read all the reports as “the totality of the project, from tech to manufacturing to distribution to service to business model, was not viable”.
- JoeAltmaier 3y agoYet others have done it. Reads like crying It's too hard for us! More like, it would take too long to become profitable, and this company is not interested in long-term goals.
- mynameisvlad 3y agoNot every company needs to build every single thing. You’re making it seem like axing an unprofitable product is a bad thing.
- brookst 3y agoThis is the company selling a $3500 AR headset, and who built a chip design expertise so they have vertical integration to silicon? And who pours money into not directly monetizable ecosystem features like phone calls on laptops and tablets? Not interested in the long term?
- JoeAltmaier 3y agoThis is also the company that hired 5000 engineers to work on anything that occurred to them, under some monkeys-typewriter theory of software. Condensed the project down into one totally ridiculous moss-covered three-handled family credenza of a thing that was completely unmarketable. Fired all those same people a couple years later. If some of us have less confidence than others in their prognostications, well, there are reasons.
- throwaway4good 3y agoFailure to do fsd as the key reason was first mentioned here: https://www.bloomberg.com/news/newsletters/2024-03-03/why-was-apple-car-canceled-the-hubris-in-apple-thinking-it-could-outdo-tesla-ltbke5ut https://www.bloomberg.com/news/newsletters/2024-03-03/why-wa... Apple’s Car Was Doomed by Its Lofty Ambitions to Outdo Tesla And repeated numerous times. The article was written by the same Bloomberg journalist who broke the story that the project was canceled.