3 ms·

„Apple is not a phone company“, „Apple is not a watch company“,…

• andsoitis 3y ago
  > „Apple is not a phone company“, „Apple is not a watch company“,… Fun quip, but it is the second part of the GP's sentence that's key: "... and Apple is not willing to transform itself into a car company."
• meragrin_ 3y ago
  Apple is an electronics company. The iPhone was a "small" change from an iPod. The Apple watch is not really a watch. It is essentially a mini iPhone with a wrist strap. Now a car on the other hand, you can't just attach wheels to an iPhone or Mac and call it a car. There's an entire set of rules and regulations they've never dealt with. There's an entire industry of suppliers they've never dealt with. Apple is not a car company. Perhaps they thought doing some sort of EV was close enough to their competencies to make it work. In the end, they probably figured out they had to be a car company to make it work and they very much don't want to be a car company.
  • kibwen 3y ago
    > Apple is an electronics company. Apple is an electronics company in the same sense that Louis Vuitton is a handbag manufacturer. Apple is a fashion company.