One thing we did on launch to put some traffic through the system was to setup a small budget on Google Adwords and drive some targetted traffic to the site. Th

One thing we did on launch to put some traffic through the system was to setup a small budget on Google Adwords and drive some targetted traffic to the site. This was very helpful in: (a) Working bugs out of the system (b) Giving us an idea about what features people would actually used (and how) (c) Allowing us to see what keywords converted best (useful in helping to drive future marketing)