http://www.forbes.com/sites/ryanholiday/2012/05/17/why-i-lost-my-faith-in-facebook-advertising/ http://www.forbes.com/sites/ryanholiday/2012/05/17/why-i-los...

http://www.forbes.com/sites/ryanholiday/2012/05/17/why-i-lost-my-faith-in-facebook-advertising/ http://www.forbes.com/sites/ryanholiday/2012/05/17/why-i-los... Advertising isn't worthless, but advertisers are very naive. You talk about companies spending money because they are stupid. I SUSPECT, but only Facebook has the data to KNOW, that there is a high turnover in companies advertising on Facebook. New companies coming in every day, but also many who realize they aren't getting a return on investment and leaving. I think a lot of big companies advertise on it strictly for brand presence, rather than for direct sales. That's fine. But let's not pretend that there is remotely the click-thru rate that Google has.