What Apple wants and what they get are two things. At this point, there's a significant risk that their attempts to contain this will backfire and will result i

What Apple wants and what they get are two things. At this point, there's a significant risk that their attempts to contain this will backfire and will result in even more unfavorable rules. The mood here in the EU is not in favor of entertaining their bullshit. There is not a lot of sympathy for Apple here. Rulings against them are fairly uncontroversial. There's also the notion that the continued negative press around Apple's anti competitive behavior is going to have an effect on their competitive position. Iphone marketshare in the EU is much smaller than that in the US. They don't have as tight a grip on the market. Things like Facetime or Apple messenger aren't widely used because they don't work with other phones and lots of people have those, which makes using these apps impractical. And this stuff will likely spill over to other regions. Once Apple shows they can grudgingly behave a bit nicer in the EU, other countries are going to insist on the same. China already does that of course. Apple sells iphones there. But with a Chinese appstore, Chinese maps, and under very strict Chinese laws. And of course this stuff might eventually come back to the US where people might rightly wonder why they have to be nannied by Apple.