My opinion is that Apple started from a position of “self driving vehicles are coming, how can we be a competitor in that experience?” They were 6/7 years into

My opinion is that Apple started from a position of “self driving vehicles are coming, how can we be a competitor in that experience?” They were 6/7 years into the project before realizing that self-driving was a tougher nut than anyone had thought. And a couple more years ended in c-suite saying “prove to me this is with continued investment” The closure of the project was a grim willingness to admit they couldn’t solve the problem. The fact that they spent so long on it is (I think more than anything) a sunk-cost fallacy.