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To me the bigger question is why they started because I could never see how Apple could earn the profit levels it achieves in its core competencies or how cars
by brudgers 3y ago
To me the bigger question is why they started because I could never see how Apple could earn the profit levels it achieves in its core competencies or how cars would fit into its logistic pipeline…thinking about shipping requirements and warehousing infrastructure mostly and retail a little.
On the other hand announcing an interest created buzz and perceived value in its stock. When the perceived value became realized value in the market, the C-suite got nice bonuses.
Now that the public has more realistic understanding of the engineering reality of self-driving cars, the new announcement will be perceived as creating future value. As the stock market converts that perception to reality, the C-suite will receive nice quarterly bonuses.
- idontwantthis 3y agoI don’t think it’s just about buzz and stock price. A huge company should be taking risks like that. Most will fail, but they will learn a ton on the way.
- malfist 3y agoWith laying off the 600 folks involved, has Apple learned anything?
- brudgers 3y agoWhen was the last time Apple announced a new unrelated project without showing the product in prototype and stating a prospective delivery date? Or announced a moonshot in general? Or to put it another way, my hypothesis is premised upon business executives acting in a manner consistent with making money and a C-suite of a large corporation focused on stock price as the most important part of their jobs. Not business principles espoused seventy years ago.
- fckgw 3y agoApple never officially publicly announced the Apple car project though. They didn't announce it's end either. The whole thing was known through leaks.