If I'm getting this right, any ads you'd see on a Roku would be hosted by the apps themselves e.g. Youtube and such. So Roku wants a piece of the ad action and

If I'm getting this right, any ads you'd see on a Roku would be hosted by the apps themselves e.g. Youtube and such. So Roku wants a piece of the ad action and this is the only way to do it without the burden of providing any actual content.