So you're saying that the target market is students - a teacher does a half-assed teaching job in class and pushes students to pay for improved lesson plan onli

So you're saying that the target market is students - a teacher does a half-assed teaching job in class and pushes students to pay for improved lesson plan online. I'm fairly certain such a teacher would be fired post haste. From my reading of the article, the target market is other teachers. My mother (a teacher) could sell lesson plans she's used for 20+ years, and another teacher (perhaps one straight out of college, with limited practice creating her own plans) could purchase it and either make modifications for her own class or teach it directly.