Electric car makers of all stripes are absolutely taking the piss and the check has come due with their shenanigans: Price. The combination of the covid supply

Electric car makers of all stripes are absolutely taking the piss and the check has come due with their shenanigans: Price. The combination of the covid supply chain dislocation and resulting car inflation, combined with mainstream early adopter enthusiasm fooled EV makers into thinking they don't have to be super tight on price just like every other car in what has always been a super competitive market. EVs are superior to ICE cars in almost every way including cost to build, but you'd never know it. EV makers need to wake up quickly before the Chinese eat their lunch and dinner. Without a strong EV product now in 10 years time you'll be out of business. Mis-features. After Apple introduced the iPhone everyone fell in line behind their design. But Apple largely got it right. Unfortunately car makers have done the same with Tesla but to their great detriment. Tesla's design swings wildly from being user hostile (no physical controls) to techno-wank (features that mostly serve as gimmicks or just Musk's whims). Now otherwise sensible car makers are putting huge screens in cars and shoe-horning everything they can into them. Tesla thinks that colored lights around the cabin are a more important feature than a stalk for indicators or wipers, or even engaging the drive train, just swipe on the screen instead! But if that doesn't work, you've got physical controls... on the ceiling. They built a truck with no rear visibility most of the time, so use the screen way down below the rear vision mirror. Perfectly natural! Your average buyer wants their EV to be familiar to their ICE car. They don't want "the future" they just want a good car they like. After Sales. Some car makers seem to think that once they've got your money they're done. Tesla is the worst with their parts stinginess and remote disabling of features and lack of service and warranty support. More generally making cars repairable, be it due to panel design or parts availability is really important to the consumer and has a huge impact on costs, be it maintenance, repairs or insurance. Even price stability is very important since the used car market is key for all participants. This is the day to day reality for buyers and owners of cars that EV makers can't just pretend doesn't exist. You're not selling exotics to millionaires you're selling workhorses to ordinary people.