You don't offer alternatives. Either a product or service is valuable enought to get customers, or it's not and it dies. It will actually benefit small structu

You don't offer alternatives. Either a product or service is valuable enought to get customers, or it's not and it dies. It will actually benefit small structures that have no money for marketting anyway. And big ones won't be able to rely on their treasure chest to generate more of it, they will have to earn it.